9 Proven Ways to Increase Engagement and Conversions on Your Blog

With thousands of different social apps and blogs created every day, it is hard to compete for visitor’s attention.

How do you get your visitors to read your entire post without clicking the back button in their browser?

Today we will learn about the easy steps that you can take to get higher engagement on your blog posts.

Why Is It Important to Keep Your Blog Engaging And Interesting?

Most new bloggers focus on creating a large amount of content.

Creating content is important, but if your visitors don’t find your content useful or interesting they will leave as soon as they come.

This means that you are missing on a lot of potential customers.

Let’s say that you did some calculations based on your Google Analytics and found that 0.5% of your visitors make a purchase through your affiliate links.

If you want to get more affiliate revenue you have two options: you can either write more articles that eventually will result in more visitors or you can revise your older articles to make them more engaging and increase the conversion rate from 0.5% to 1%.

Which one is easier?

Doubling your blog traffic or doubling your conversion rate?

We believe that it is easier to double the conversion rate.

Doubling your blog traffic requires a lot of work and time.

Another cool thing about increasing the engagement on your posts is that it will decrease your bounce rate.

Google search uses a bounce rate as one of the ranking factors and websites with lower bounce rates are ranked higher.

This means that increasing engagement on your blog not only improves your conversions but also increases your blog’s traffic.

Free tools to improve your posts:

Grammarly – great for proofreading.

Hemingway App – gives suggestions on how to make your writing more clear.

You can use both apps in tandem to get the most benefit.

Just install Grammarly as an extension on your browser and then open Hemingway App.

Another benefit of having interesting content is that more people will share it on social media sites and link back to you.

How to Increase Engagement and Conversions on Your Blog?

1) Do research on your target audience.

Before you start writing your blog posts it is important to understand who your target audience is.

This way it will be easier to convert your visitors because you will know what they want.

How do you research your target audience?

Start by doing a quick Google search and look for related searches and People also ask section.

There you can get some ideas on what your visitors are actually searching for.

If you have time, you can also explore a few top search results in Google for your keyword.

Those top pages must be doing something right if Google ranks them so high.

To get even more insight about your visitors head out to Quora and Reddit and search for your keyword there.

See what kind of questions people ask about the product that you are promoting.

2) Use strong clear call-to-action (CTA) in your post.

Tell your visitors what they need to do after reading your post.

For example: Subscribe to our newsletter now to keep up to date with all our latest tips and get access to our free ebook.

Most internet users have a short attention span. Telling them what to do in clear language will significantly increase your conversions.

Another example might be: Signup for our 14-week course now and start seeing results right away.

Using a call to action is important if you want to increase your conversions.

Display advertisement like Google AdSense doesn’t have a strong call to action and that is why click-through ratio is low and you need a lot of traffic to make money that way.

3) Add a sense of urgency and scarcity to your message.

This a standard psychological technique to increase sales.

People are biologically programmed to desire things that are scarce.

Some examples of urgent messages to use in your posts to elicit action:

• Only available today.
• You might not have the same opportunity tomorrow.
• Don’t be the last one to take advantage of this product.
• This offer expires in 12 hours.
• Act now to take advantage of this special promo.
• Only 3 copies left.
• One time only.
• Get it before it is gone.
• Last chance.

4) Improve your headlines.

Having a great headline is extremely important.

The optimized headline will increase your click-through ratio in Google search and will result in more people reading your posts.

A few ways to improve your headlines:

• Use punctuation.
• Use numbers in your headline.
• Be specific on what your post is about.

Adding emotional words is another way to create more effective headlines.

Below are examples of the emotional words to use in your headlines:

• Now
• Amazing
• Powerful
• Unique
• Secret
• Special
• Revealed
• Forbidden
• Discover
• Fast
• Quick
• Guaranteed
• Easy
• Proven
• Save
• Bonus
• Lowest
• Free
• Reject
• Stupid
• Exclusive

5) Add a hook to the beginning and end of your post.

A hook is a specifically-crafted text that will grab your readers’ attention and will keep them reading your post.

The hook at the beginning of the article invites the reader to finish reading your post instead of clicking on a back button in the browser.

The hook at the end of the article either prepares your readers for your call to action or guides them on what to do next.

One way to make a hook is to tell a short engaging story that a reader can relate to.

The story can be about the problem you were facing and how you resolved it using the techniques from your post.

You can also add a conclusion at the end of the post summarizing it and telling the reader what to do next.

6) Use a clear structure in your posts.

Always assume that your readers will be using mobile devices to read your post.

Here are some ways to make your posts more readable:

• Write in shorter sentences.
• No more than 1-2 sentences per paragraph.
• Use a bigger size font – 18-19 px.
• Avoid technical and hard to understand words.
• Use the active voice.
• Add images to your posts.

7) Address possible objections and fears that your visitors may have.

If you are promoting a product or service, your visitors might have objections in their minds that will keep them from becoming your customers.

Addressing their objections will make your visitors more willing to try your service or product.

One of the most common objections is the price.

One way to address this objection is to show that your product is actually the cheapest available based on the number of benefits it provides.

You can also explain how getting your product now will save money for your visitors in the long run.

Another obstacle might be a fear of regret (in this case spending money).

To address it you can offer 30 days return policy if the customers change their mind for any reason.

8) Have a goal for each of your posts.

Let’s be honest – blogging is hard.

You need to consistently generate content to keep visitors coming.

And even then if your conversion rates are low, your blog will barely support your lifestyle.

What can you do about this?

Have a goal in mind for each of your posts.

Many bloggers write post after post without having any clear goal except for getting more visitors.

Providing a lot of free high-quality content is important.

However, if you can’t get any sales or convert your visitors into email subscribers it will be hard to make a good income from your blog.

9) Advanced psychological techniques and tips to improve conversions.

Here we will look at some other psychological tricks and techniques to get more leads and sales from your blog posts.

• People are more affected by a fear of loss versus the possibility of gain.
• It is easier for your visitors to make a purchasing decision if you are offering only one product or service. When faced with too many options, people get lost and usually look somewhere else online for a similar product.
• People want to have what other people already have or recommend. That’s where testimonials come into play.
• Giving your visitors an option to try your service for free is one of the best ways to get them familiar with your service. If your service delivers the promised value, your visitors will be willing to pay for the full version after the trial version expires. Tell your visitors that they don’t have anything to lose by trialing your product.
• Credibility is important when it comes to gaining the trust of your visitors. Stress your education and experience and show evidence that your services or products deliver results. Provide reviews from other customers if possible.
• Ask if your visitors will regret losing on potential revenue by not getting your product.
• If you are selling software or service it might be beneficial to provide a detailed step by step intro on how it works. Customers will be more willing to purchase your service if they fully understand how it works.
• Create a word picture of how using your product will benefit your visitor.
• Show how other people are already using your product and are seeing results.

Conclusion

It is easy to implement most of the action items that we discussed in this post.

Optimizing your blog posts will increase your engagement and will decrease your bounce rate.

This will result in higher traffic and potential increase in revenue.

Did you know that your internet service provider can track your online activity? Want to hide your identity online and keep your browsing habits private? Try NordVPN!